MDS Global supports iD Mobile – the UK’s largest 100% digital, flexible and personal MVNO

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Launched in 2015, iD Mobile has grown rapidly, contracting 335,000 subscribers in its first 15 months. It now has more than
1 million subscribers.
 

2015 iD graphic
2016 iD graphic
2021 iD graphic

iD Mobile is a Carphone Warehouse sub-brand and is a major threat to UK MNOs and MVNOs. 

iD Mobile was the first to offer:

Icon-sample.png Free data rollover
Icon-sample.png Instant tariff updates
“We’re the first mobile network built around you, giving you maximum control and flexibility according to what you need.”

And customers can instantly:

Icon-sample.png Personalise their plans
Icon-sample.png View all charges
Icon-sample.png Set spend limits
Icon-sample.png Share balances

iD Mobile is built on an integrated end-to-end digital platform, powered by MDS Global’s VNOnDemand, which offers:

  • Real-time management of customer experience
  • Order management and provisioning
  • Customer care and billing

The benefit of this to iD Mobile is:

Icon-sample.png Lower operational costs
  • Customer self-service minimises call centre costs
  • Uses social media to reduce marketing costs
Icon-sample.png Higher profitability
  • Seamless online experience
  • Personalised service
Icon-sample.png Increased customer loyalty
  • Decreased customer churn
  • Lower-cost customer acquisition
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This gives iD Mobile the flexibility to innovate through personalisation and customisation, improving and facilitating the way in which their customers interact with them. 

 
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To find out more about MDS Global's work with iD Mobile, please contact us: